What Is Targeted Email Marketing?
Targeted email marketing means you send the right email to the right person at the right time. It is not about sending to everyone.
Core Idea: A small list of the right people beats a big list of random people.
How to Target Your Emails
- Split your list into small groups by interest.
- Write a different email for each group.
- Use the person’s name in the email.
- Send at the time they are most likely to open.
Why It Works
People open emails that feel personal. When your email feels made just for them, they click more and buy more.