What Is a Cold Email?
A cold email is a message you send to someone you do not know. You hope to start a friendly talk that may lead to a sale.
Golden Rule: Keep it short. Three to five lines is enough.
A Simple Cold Email Plan
- Start with their name. Hello John.
- Say why you are writing in one line.
- Offer one small helpful thing.
- End with one easy question.
Example to Copy
Hi Sarah, I saw your website and liked your work. I help small shops get more customers online. Would you be open to a quick chat next week? Best, Ali
Short, friendly, and honest. That is all you need.