What Is a Subject Line?
The subject line is the short text people see before they open your email. It is like the title of a book. If it looks boring, no one opens it.
Key Point: People decide in one second. A good subject line makes them want to click.
5 Easy Tips for a Great Subject Line
- Keep it short. Five to eight words is best.
- Use the person name if you know it.
- Do not use ALL CAPS. It looks like shouting.
- Ask a simple question sometimes.
- Do not trick people. Be honest about the email.
Good vs Bad Examples
Bad: BUY NOW!!! Good: Quick question about your website
A simple, honest subject line always wins.