Why Emails Go to Spam
Spam is the folder where unwanted emails go. If your emails land there, people will not see them. That is bad for your business.
The good news is you can fix this. Small changes make a big difference.
Top Reason: Sending too many emails at once, with a poor subject line, is the fastest way to hit the spam folder.
5 Easy Ways to Stay Out of Spam
- Use a real email address people can reply to.
- Write a clear subject line. Do not use all caps.
- Do not buy email lists. Build your own list.
- Send fewer emails, but send them to the right people.
- Ask people to add you to their contacts.
Keep Your List Clean
A clean list means real people who want your email. Remove old or wrong addresses. This keeps your sender score high.
Follow these steps and your emails will reach the inbox more often.